So much has been said about the relevance of backlinks to your website ranking and in attracting traffic. There is basically no talk about an seo service without talk of backlinks. Backlinks or inbound links (IBL’s) as they are called are relevant to your website in many ways, but you need to know how they work, what they offer and the best way to use them.
Raleighseo is a massive resource relevant to your business for SEO purposes and fir internet marketing and we have a profound result with expert generation of IBL’s. Here are a few things you need to know about why you need them and how they work;
- It’s Not About Getting Backlinks, It’s About The Quality of Backlinks
Backlinks are basically links that are directed towards your website from other websites. The number of backlinks in your site is an indication to search engines like google of the popularity or importance of your website. However, having backlinks is not as important as making sure that they are quality backlinks.
For instance,some websites link to link farms, not only does Google overlook this, your site could get banned all together. Google ranks the quality of these links by the relationship between the websites. If you have backlinks on websites that have related content or offer related services to yours, your IBL’s will be considered quality.
You can also get quality backlinks by reciprocal linking; this is basically an arrangement with other website owners to give backlinks for you in exchange for backlinks from you.
- Avoid Back Link Bombing
This is a trap that some website owners fall into in a bid to manipulate backlinks to improve ranking on google in order to make more sales. If you have more than one website that you run, naturally interlinking between them would be a great idea for generating IBL’s. However, Google doesn’t read such activities really well.
Back link bombing is frowned upon by google and could get a website banned. Backlink bombing is simply the act of interlinking between multiple sites on the same IP. Google reads even the most genuine interlinks between sites on the same IP as a fishy action. Link bombing could eventually get your site banned rather than get it ranked higher.
- Pay Attention To The Quality Anchor Texts
This is probably the most underestimated tip for many website owners. Your backlinks also gain a significant amount of legitimacy from the Anchor Text. We call an Anchor Text a quality anchor text if, the link incorporates a keyword into the text of the hyperlink.
Instead of linking to the anchor text “According to Fred” on a site with related theme, using the words “Fred said, speaking about modern day fashion” is a far better way to utilize a hyperlink, where “Modern day fashion” is the relevant keyword.
You could use the Backlink Anchor Text Analysis Tool to verify how the anchor text is being utilized in sites where you have links, you could request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
It is one thing to run an seo service, but to do it with a deep knowledge of how things work is our specialty at Raleighseo.