As the adage goes, ‘First impressions count the most’. This truth holds in website development. Research has shown that it takes seconds for site visitors to decide whether or not to stay on a site. It follows that your content, despite how good it is, may not be appreciated if the user’s experience is less than satisfactory. Here are a few considerations that help to improve the user experience on your site and with it, return visits.
Improving your Website’s Navigation
Presentation is key. The website should have a simple, organized and appealing navigation interface. Once on the site, users should be able to get what they are looking for with much ease. Visitors show their satisfaction by visiting your website again. Further, they may share the site’s details with their friends. Thus, your site’s conversion rate increases.
Website experience has a bearing on search engine rankings. That being said, better site experience, among other things, will improve your rankings. Click here to read how best to improve your Google SEO Ranking.
Call to Action Buttons
Call to action or CTA buttons add an interactive aspect to your site. It keeps the readers interested. To develop appealing and functional call-to-action buttons, address the graphics and the text displayed alongside the graphics. Here is a look at how you can achieve this.
- Have presentable graphics. Graphics that capture the attention of the readers. Presentable graphics equals more interest for the site.
- CTA texts ought to be natural and should have a personal touch. The effective approach is to ensure that they incorporate verbs, interrogative words, as well as the use of possessive words such as I. Some commonly used CTAs include, ‘Would you like to…’ or ‘I would like to…’.
Mobile Optimization Aspect
With an increased use of smartphones, there is a surge of phone use in searches and web visits. This has reemphasized the importance of mobile optimization. According to Google, 61 percent of users are unlikely to revisit a mobile site they had trouble accessing. 40 percent of these users access a competitor’s site. This is reason enough to get working on your mobile site. Answering some key questions would be the first step in addressing the mobile optimization issue on your site. For example, ‘How accessible is my site on mobile phones?’, ‘Can visitors access what they are looking for? ‘, ‘What is the experience on the mobile site?’.
The Visibility Concept
Once again, the SEO strategy is brought out. The strategy should address, among other aspects, the content displayed on the site. The quality of the content cannot be understated. Incorporate the use of blog articles, videos, e-books, among others, tailored to serve the needs of the visitor.
Link Management Strategy
This plan should combine fixing broken links and the use of other sites to link your own. Doing this grows traffic on your site. It is advisable to regularly audit your site to identify such issues and correct them on time.
It is not in contention, therefore, that a good site works to your advantage. Click here to read on.