One of the most significant factors that can either garner a lot of trust from an audience or cause them to leave at once is web design. When properly designed, your website can get you great success. However, if not designed the right way, it might be a downside to your online business. This is why a lot of emphases is laid on hiring a professional web designer to get the job done. Here are four things about website design that can impact your online sales and tips to take care of these aspects.
One of the factors that can cause the user to exit your website and never look back again is the complexity of your website. As a user, you would be able to pretty much relate to people who have a hard time finding things on a website. Having a confusing and complex website would increase the bounce rate for your website; which is a serious concern. The solution is- keep your web design simple. Notably, the navigation and menu for your website should be simple and precise.
Following the trend
When it comes to web design, it is quite important for you to make sure that the website follows the current trend. This is because these trends define how people would want websites to be. If you miss out on the trends, your website might look outdated and less appealing to people than your competitors. This would significantly impact your online sales. One tip to keep your website up-to-date is by getting your website design reviewed by a professional web designer each year and make changes to keep it updated.
Page loading time
Pretty much like complex web design, if your page takes too much time to load, it would waste people’s time. Nobody would want to spend too much time waiting for your page to load. In a matter of seconds, they would exit and try some other page. So, ensure that the website does not have an overwhelming amount of information that makes your page lag. Even if you do have media files on your page, make sure they are of the appropriate size so that they don’t affect the page loading speed.
Bounce rate is one primary criterion that decides whether or not you would have the expected online sales. Bounce rate is inversely proportional to how interested people are in your website. If your website has a high bounce rate, you can’t expect the sales to go up. A high bounce rate is an alarm that means you need to work on your website if you don’t want your website to be a deserted place. Making your page visually appealing, simple, apt for your business, up to date, and informative would all help in decreasing the bounce rate.
For impressive online sales for your business, it is important that your website is designed appropriately. As opposed to how many people underestimate a good website design, website design can incur you much loss in audience and traffic if left unattended.